Twitter’s new video feature is only a few weeks away

The Twitter logo is displayed on the facade of the company's headquarters in San Francisco.
David Paul Morris | Bloomberg | Getty Images

Twitter is planning to unveil its new video product in the next few weeks, according to sources familiar with the company's plans.

The feature, which will allow users to shoot, edit and post video directly through the app, is Twitter's attempt to get more clips on the service — and more engagement. Right now, the only way for regular Twitter users (that is, not advertisers, or certain publishers and celebrities) to share video is to do so through Vine, Twitter's standalone, six-second video app.

This new feature is different from Vine, but it apparently has some similarities. With the native video tool, you can upload video from your phone's camera roll, or shoot and edit video directly through the Twitter app, according to sources who have seen and used the feature. A Twitter rep declined to comment.

By Kurt Wagner,

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