Samsung launched a smartphone on Wednesday to target first-time buyers of such phones in India—and to keep them from entering the Android mobile ecosystem.
Not only does the new phone represent an aggressive move into a developing mobile market, the device also demonstrates a big shift away from Google's Android mobile software, The Wall Street Journal reports. The new phone will reportedly use the Tizen OS, which Samsung has been developing for the better part of three years.
Samsung's flagship phones and devices are all powered by Google's Android mobile OS.
The new phone—called the Samsung Z1—is an entry-level device, with 3G capability, a liquid crystal display and a rear camera. It will sell for $92.