Shares of Priceline closed below $1,000 on Thursday—the first time the stock had settled under that level since October 2013.
Priceline and fellow travel-related company TripAdvisor both closed at new 52-week lows on Thursday. The stocks were down 28 percent and 40 percent from their respective highs last year.
TripAdvisor closed at $66.39—its lowest level since July 2013. The stock reached its high in June when it touched $111.24. The company's average Wall Street price target is $88.35, according to FactSet.
Priceline similarly has analysts' confidence: It maintains an average analyst price target of $1,365.92, according to FactSet. It closed the day at $998.25.