While some companies went bust and others teetered on the brink of insolvency by the Swiss franc shock, Gain Capital was only shocked that it took so long.
"I think the shocking news was the timing and not the action because this is a pressure pot that has been stewing for at least six to nine months," said Glenn Stevens, CEO of Gain Capital said in an interview with CNBC on Friday.
Noting that one red flag was the Swiss central bank's "vociferous" pledge to defend its cap of 1.20 francs per euro with unlimited resources.
These strident assurances from the bank appeared to turn into an asymmetric, one-sided bet, which ultimately had customers lined up on the wrong side, according to Stevens.
"When you look at a central bank who then checks on their reserves and says, 'These aren't unlimited, although we've quoted them to be unlimited,' I think at some point they have to reassess and say maybe we should be managing this slowly or in a measured pattern instead of just blowing it all on one shot."
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One of those on the wrong side was retail foreign exchange broker FXCM, which got a $300 million bailout from Leucadia National, after taking massive losses on the Swiss National Bank's decision.
"Our clients were a little better protected; we try to be real proactive about it," said Stevens. "This was something that has been stewing and brewing for a while."
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Since emerging relatively unscathed from the "Swiss shock," it is no surprise that interest in Gain has increased.
"We are seeing an influx of customers, as you'd expect because we came out of this in a more positive light," said Stevens. "Ultimately, sometimes when you tell a story it isn't believed until the actions speak for themselves … unfortunately, this is a positive for gain."