"They have an ecosystem with devices, content and they are a hardcore technology company that extends through the digital ecosystem," Ian Fogg, head of mobile and telecommunications at IHS, told CNBC.
"This isn't coming completely out of the blue as they have the technology to underpin it. This is branching out but not coming from nowhere."
Amazon is placing heavy emphasis on the security of the product -- a concern among many IT managers in large businesses – saying that it uses industry-standard encryption and cybersecurity protection.
Microsoft remains the dominant player in the corporate email space, with Google as a smaller player. However, a number of smaller companies – such as Dropbox -- are also involved in the corporate productivity sector, and analysts are unsure about how much of a dent Amazon can make to Microsoft's top spot.
"It is a late move by Amazon but I think that competitors should still take it seriously because it is likely to be a disruptive player. But it's hard to predict how big that will be," Martin Garner, senior vice president at CCS Insight, told CNBC by phone.