Each time you swipe your credit card or click on social media platforms, your personal data is collected and eventually sold to advertisers and corporations without your knowledge, but one company aims to give you more control over that information and even pay you for it.
"All that data is being monetized on its own right now, and we're trying to give [users] a forum to aggregate all that data and monetize it," Datacoup CEO Matt Hogen told CNBC on Thursday.
Unlike traditional data brokers such as Datalogix, Datacoup enables users to broker deals with parties interested in their information. Users create a Datacoup profile and link it to their social media accounts, like Facebook and Instagram, and financial accounts,including credit and debit cards. Once connected, Datacoup creates an overview of a user's data for potential data purchasers. A price is set based on how many attributes, or data points, a user's profile has.