After an unexpected rough start to the season, Lebron James has finally hit his stride in Cleveland. For National Basketball Association fans, that's translating into higher ticket prices.
According to mobile ticket site Gametime.co, the Cavaliers' recent 11-game winning streak has meant it's going to cost more to see King James in person. As the Cavs continue their hot streak, the "get-in" price for Cavalier road games—the lowest cost of entry to the arena—has spiked 108 percent to 245 percent.
Source: Gametime.co
"There is nothing quite like the 'LeBron Effect' anywhere in the NBA," said Brad Griffith, CEO of Gametime. "Before, fans were paying 20-30 percent more to see James, but their recent winning streak has really upped the prices, with fans now paying more than a 100 percent premium."
James' 2015 began on the bench, after the Cavs announced he would miss two weeks recovering from a left knee strain and lower back problems.
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"Those two weeks helped me," said James after the Cavs shoot-around on Thursday. "I was able to refocus my mind and reboot my system."
When the Cavs head to the United Center in Chicago to play the Bulls on Feb. 12, the get-in price for the least expensive tickets is $137. That is 146 percent higher than the Bulls' normal get-in price, according to Gametime.co.
When the Cavs play the Knicks in New York on Feb. 22, the get-in price will have more than doubled, with prices starting at $129, compared to other February games, which average $63.
According to secondary ticket marketplace TiqIQ, the current average road price for the Cavs is $246, which is the highest road ticket price in the NBA. The most expensive road game is March 1, when the Cavs play the Houston Rockets. Fans there will pay $456 on the secondary market.
At the Q, where the Cavs play, the current average price for Cavs' tickets is $249.33, the second highest in the league behind the Golden State Warriors.
The Cavaliers are the top-selling NBA team in merchandise sales, up 600 percent versus last year, according to Fanatics, the largest online retailer of licensed sports merchandise.