Still, the road to making the platform profitable has been largely unsuccessful for retailers, who get only about 1 percent of their sites' visitors from social media pages, according to IBM. Some independent companies, however, have made significant strides for their retail clients.
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One such company is Curalate, which through its Like2Buy platform makes Instagram shoppable for its nearly 200 retail customers. According to the visual marketing and analytics firm, people who use the tool click through on Instagram posts that utilize it 65 percent of the time. These users also spend 30 percent more time on a retailer's site than a traditional mobile visitor.
Social media platforms are also looking for ways to drive profits for retailers. In September, Twitter announced that it would test a "buy" button, allowing shoppers to purchase items directly from a Tweet.
Spering declined to share specifics on Stylinity's user base or number of posts, but said the platform has seen 19 percent average weekly user growth in the last three months. He said he's bullish on the outlook for social media in 2015, particularly as retailers begin to tap into the potential of user-generated content. That's because many shoppers find this type of content more trustworthy than posts coming straight from the brand, he said.
"I think it's going to be a great year for social commerce," Spering said.