Facebook vs Apple: A virtual reality contest?

VIDEO3:0903:09
Virtual reality in focus

Facebook says it's developing virtual reality apps, pitting the social networking giant against Apple and other hardware-making competitors.

The Facebook apps are being built to work with its recently acquired Oculus headset technology and add to the site's video and photo-viewing experience, according to the company's chief product officer, Chris Cox, at Re/Code's Code/Media Conference late Tuesday. Facebook didn't disclose any specifics about the apps, however.