Facebook announced today that it now has two million active advertisers.
With this statistic Facebook shows accelerating advertiser growth, It announced 1.5 million active advertisers last July, and 1 million in June 2013. The ability to add new advertisers is key for Facebook to keep up its growth rate. ("Active" means they've advertised in the last 28 days.)
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What's behind this growth? Facebook credits the fact that it has made its ad products easier to use, enabled small businesses to manage ads on mobile devices, and, simply put, that its ads work—a position the company says is supported by data.
CEO Mark Zuckerberg and COO Sheryl Sandberg posted a thank you to advertisers. Their message focused on entrepreneurs, writing: "You're creating jobs, sharing new ideas, and inspiring all of us to dream big. Our mission is to make the world more open and connected, and an important part of that is helping people connect with businesses."
One way Facebook is working to serve those advertisers better is with a new Ads Manager App.
This new mobile tool makes it easier for advertisers to create, manage and track their campaigns from a phone. While Fortune 500 brands have teams to manage their ad buys, this is designed to make it easy for even the smallest start-up or mom-and-pop shop to spend on Facebook ads.
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And if Facebook is going to keep up its growth rate, getting all those small businesses on board is instrumental.