With this statistic Facebook shows accelerating advertiser growth, It announced 1.5 million active advertisers last July, and 1 million in June 2013. The ability to add new advertisers is key for Facebook to keep up its growth rate. ("Active" means they've advertised in the last 28 days.)
What's behind this growth? Facebook credits the fact that it has made its ad products easier to use, enabled small businesses to manage ads on mobile devices, and, simply put, that its ads work—a position the company says is supported by data.
CEO Mark Zuckerberg and COO Sheryl Sandberg posted a thank you to advertisers. Their message focused on entrepreneurs, writing: "You're creating jobs, sharing new ideas, and inspiring all of us to dream big. Our mission is to make the world more open and connected, and an important part of that is helping people connect with businesses."