Business executives are no strangers to comic books. Bruce Wayne runs a multi-billion dollar conglomerate by day, and takes on Gotham City's crime by night. Superman's archenemy, Lex Luthor, schemed from the offices of his company Lexcorp. Even Green Arrow's alter ego is a titan of industry.
Now, one independent comic book publisher is banking on the exploits of corporate ladder-climbers and entrepreneurs in an unusual way. He thinks they are compelling enough to stand on their own—no cape, cowl, or superpowers required.
This week, Bluewater Productions released "Orbit: Tycoons: Rising to the Top," a collection of comics that tell the stories of four giants in their industries: retired General Electric CEO Jack Welch, Starbucks chief Howard Schultz, former restaurant executive and one-time Tea Party presidential candidate Herman Cain, and the billionaire Russian owner of the Brooklyn Nets Mikhail Prokhorov.
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The premise may sound out of the ordinary, but these days there are few subjects comic book publishers won't take on. In addition, biographic books have been a big part of Bluewater's success, said founder and publisher Darren Davis.
"Fifty percent of the stuff we did is fiction, but non-fiction is what gets us attention," he told CNBC in an interview.