But these whiz-bang elements aren't all for show. Juno Property Group, the developer behind the two-acre outdoor bazaar, created the property with one specific customer in mind. By fusing technology and unique store experiences, it's going after device-driven millennial shoppers, who have about $200 billion in direct purchasing power, according to the U.S. Chamber of Commerce.
"[Millennials are] what retailers are really redefining themselves for," said Larry Siegel, chairman of Juno Property Group. "If you're not really engaging the consumer in a very special way then I think at the end of the day it's tough sledding."
Read MoreMillennials redefine luxury—and the stakes are high
Each of the property's 120 tenants will bring its own vision of interactivity to the shopping center. Visitors at the Swarovski store, for example, have the chance to barter over the price of crystal designs originally marked for either hundreds or thousands of dollars. At the Disney store, shoppers can watch live artists recreate scenes from "Frozen" and other films.
Meanwhile, Brazilian flip flop company Havaianas lets consumers design their own sandals, and jewelry maker Alex and Ani simplifies the try-on process through virtual reality.
Each brand's spin on interactivity is designed to bring excitement back to bricks-and-mortar retail, which has "a lot of sameness when you go from venue to venue," Siegel said. The physical store has also suffered as more shoppers turn to the web, where they can pick out and purchase items at the click of a button.
Read MoreThe mall of the future—it's nothing like today
These trends continue to put a dent in foot traffic across the U.S. According to the latest Citi report, February traffic month-to-date was down nearly 6 percent. That follows a decline of nearly 2 percent in January.
"You're competing with convenience," Siegel said. "That's not necessarily an easy thing to do."