Net Net: Promoting innovation and managing change
Net Net: Promoting innovation and managing change

Companies cash in on Common Core despite controversy

Student Allison Ramirez asks for help in a fourth-grade math class at Piney Branch Elementary School in Takoma Park, Md., where teachers are training themselves to teach students in a new style of learning math to prepare them for more rigorous education standards under Common Core.
Linda Davidson | The Washington Post | Getty Images

The controversy over Common Core hasn't stopped companies from cashing in on the education standards program.

States have already awarded hundreds of millions of dollars in Common Core-related contracts to businesses including Pearson, McGraw-Hill Education CTB, Houghton Mifflin Harcourt and Apple since 2012. And, despite some legal challenges and boycotts, more contracts potentially worth billions of dollars for testing, instructional materials and teacher training are on the way.

"Common Core has clearly been an important market for the large education companies," said Paul Irby, a market analyst with business intelligence firm Onvia.