Volkswagen Chairman and CEO Martin Winterkorn walked into the German automaker's annual meeting on Thursday and flashed a big smile.
Who can blame him?
Eight years after taking over the company, with the goal of making it the world's automaker No. 1, Winterkorn has just about accomplished that feat.
In fact, while VW is careful not to declare it will pass Toyota to become the world's biggest automaker by volume sales, most in the industry expect it to happen in 2015.
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"I don't know whether we'll surpass Toyota this year but [we'll] try to also achieve our other targets," Winterkorn told CNBC at the Berlin meeting.
Those other targets, most notably growing profit margins, are part of the new push by Winterkorn and his team. Last year, Volkswagen posted an operating profit of 6.3 percent as its two largest brands, VW and Audi, saw margins drop slightly due to hefty investments for expansion.
"We want to be the volume number one but also we want to have 8 percent in operating profit," Winterkorn said.