The story of the television bundle has CNBC's Jim Cramer hooked. "This is such a great story," he said Tuesday on CNBC's "Squawk on the Street." "This is the young versus the old."
Cramer noted a series of positive analyst notes that came out this week about Netflix. He said investing in Netflix represents a trend toward growth stocks that is happening now.
"That can be a beacon for growth stock investing, which will bring back money to biotech, for instance, so we are going to rotate back into that group, which has been a little bit weaker," he said.
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But when it comes to taking apart the TV bundles, the cost of sports continues to be the key variable.
"I need TBS for, like, four Saturdays in my life but I guess I got to pay for it," he said. But if the college championships get shifted to ESPN, he added, he will have no choice but to pay for it.
If cable companies were to unbundle, he said, it would hurt their profitability. On the other hand, buying all of these services to watch different types of content could end up being pricey, too.
"Maybe the a la carte is not as cheap as we think," he added. "But you would want Netflix as one of your choices."
Disclaimer: Cramer's charitable trust did not own Netflix as of the publishing of this article.