As the craft beer industry grows at a rapid rate, finding unique names for breweries and beers is becoming a challenge for the more than 3,400 breweries in operation. As a result, trademark battles are occurring with increasing frequency.
Massachusetts-based Clown Shoes Beer found itself on the wrong end of a trademark dispute after wanting to name a beer Vampire Slayer Imperial Stout. After hearing from a trademark attorney for another company with a product of a similar name, Clown Shoes decided the appropriate action would be to name the beer after trademark attorneys everywhere: Undead Party Crasher. The label is the latest in a long line of offbeat and eye-catching labels by the brewery. (You can see more here.)
Will Clown Shoes' homage to the "forces of darkness" at work in the legal system crash the Most Loved Label contest? Time will tell.
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