Crowdfunding for the Pebble smartwatch on Kickstarter has reached $20 million, but its success may be due in part to anticipation for the Apple Watch, researchers say.
Pebble had 78,471 backers and $20,338,986 in Kickstarter funding, according to the website Monday. Pebble's initial goal on the crowdfunding site was $500,000.
Pebble says its watch is water resistant and its battery can last up to seven days. Apple's watch is water-resistant as well, but its battery life is about 18 hours, based on regular use, according to the tech giant. And while pricing on the Apple Watch starts at $349, the basic Pebble Watch costs about $99, according to the companies' websites.
Part of Pebble's success could be thanks to fanfare over the Apple Watch, however.