The Seattle Reign of the National Women's Soccer League has live-streamed a preseason contest on Twitter's Periscope app—a tool that lets people send video to their followers in real time. Fans are also pulling out smartphones to broadcast their perspective at games on rival streaming app Meerkat.
As the real-time video apps grow, they've allowed Twitter users to broadcast live events to their followers from concerts to games. But free, accessible social media live streams likely will not shake the foundations of the lucrative—and jealously guarded—world of sports broadcasting.
Twitter challenged Meerkat—a start-up that gained traction at this month's South by Southwest conference—by launching Periscope last week.