Social Media

No, MLB won't ban Periscope, Meerkat, says executive

MLB friend of tech; Error on WSJ: Media Pres.
MLB friend of tech; Error on WSJ: Media Pres.

Major League Baseball will not ban fans from using live streaming apps such as Periscope and Meerkat at stadiums, Bob Bowman, MLB Advanced Media CEO and president, said on Tuesday.

Bowman said The Wall Street Journal had erred in suggesting the league would actively discourage fans from using the technology or that it would take punitive measures against them.

"I don't know how The Wall Street Journal got that story. I've been dealing with them for 30 years. They just got it flat out wrong. That's called an error," he told CNBC's "Squawk Alley."

He continued to say: "I spoke to the reporter. I have no idea how that conclusion got reached."

The Journal subsequently issued a correction, saying the MLB "has not articulated any plans to take action against fans who stream live video of baseball games." The paper acknowledged that an earlier version of the article may have implied the league would do so.

The publication ran a headline on Monday that read, "MLB will bench baseball fans caught streaming games." The article quoted Bowman as saying "Fans know the rules," and "We'll be watching to see how it's used and when," referring to live streaming technology.

The paper also reported Bowman indicated the league would watch for "egregious self-streaming" and had contacted teams to remind them of its policy for fans and credentialed media.

Bill Schlough, San Francisco Giants CIO, told the Journal live streaming activity could likely be detected and filtered out.

Bowman reiterated his belief, stated in the Journal story, that he did not anticipate problems with the technology, telling CNBC: "No fan goes to our game with the thought of streaming live a half an inning of a game. They've been capturing images of our players for a long time, and you have to allow that kind of activity."

When it comes to social technology, he said fans were primarily occupied with capturing their own experiences at the stadium, rather than livecasting the game itself.

"People just don't have the interest in streaming live a baseball game. There's just not the interest in doing it from their phone sitting in their seat," he said.

Disclosure: CNBC's parent company, Comcast, is an investor in Meerkat.