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Two female entrepreneurs are making over the beauty industry. And they're doing it from your phone.
"Think Open Table, but for beauty services," says Hillary Hutcheson.
Hillary Hutcheson and Ritika Gill founded Beauty Booked, an app they say provides 24/7 real-time access to thousands of top salons.
Watch the duo pitch their start-up in just 60 seconds to Sonja Hoel Perkins of Broadway Angels, Deborah Jackson, founder and CEO of Plum Alley, and Jessica Peltz, Venture Capitalist at KBS+ Ventures.
Will the panel call Beauty Booked a beautiful thing or say, get a makeover?
Hutcheson and Gill met working at major French cosmetics and beauty company, L'Oreal.
"Given our busy lifestyles, we were accustomed to managing all areas of our lives online, from restaurant reservations, to travel to doctors' appointments. We couldn't understand why an online booking solution for beauty services didn't exist," the founders told CNBC.
The ladies then teamed up and launched Beauty Booked, a free online booking platform for salon and spa appointments. Beauty Booked partners with more than 1,000 salons and spas across seven cities including New York and Los Angeles.
Users can search and book local beauty services such as hair, nails, facials, tanning, massages and waxing on the fly. All services are vetted by Allure Magazine and Beauty Booked's team of beauty bloggers.
Beauty Booked is available on IOS, desktop and salon and spa widget on Allure.com. The founders say they plan to launch on Android this year.
During the Power Pitch, panelist Deborah Jackson asked how Beauty Booked stands out from its competition.
"Beauty Booked is the only platform that provides real time, 24/7 access to salon and spa appointments. We've created a unique tech infrastructure where we integrated with salon and spa software providers," Hutcheson added that, "we've created a nicer barrier to entry."
Although the founders would not disclose specifics, such as number of users or downloads, they did tell CNBC they are seeing double or triple digit growth month over month.
"Our repeat rate has been skyrocketing. We're over 40 percent. And as the app has continued to grow, we are seeing one-third of our customer base is booking three or more appointments a month," said Gill.
Beauty Booked isn't the only start-up in this space. Major players include Spa Finder Wellness,and Vagaro, but even more starts-ups have joined the space, including Look Booker, Style Seat and Beautified.
According to the latest report from the Professional Beauty Association, the salon and spa industry consists of more than 1.1 million establishments, and annual U.S. sales totaled $46 billion in 2014. And market research firm Ibis World Report reported that hair and nail salon services alone is a $53.3 billion industry, and it's expected to grow 2.5 percent annually for the next five years.
Beauty Booked makes money by taking a 15 percent cut every time a user books an appointment. Right now, the start-up says it's reinvesting any revenue back into the business to support growth. The co-founders told CNBC the company will have access to over 50,000 spas and salons across the country as well as a presence internationally by the end of 2016.
The team recently launched a subscription product called BeautyPass, where customers can sign up for unlimited beauty services like unlimited blowouts for $99 a month.
Since launching in August 2014, Beauty Booked has raised $775,000 in funding from The New York Angels Entrepreneurial Catalyst Fund and Innovation Garden.
Headquartered in New York City, the start-up has 10 full time employees and plans to raise a series A round of funding this fall.
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