If not for a failed company called OMG Electronics, you might be preparing to order an iWatch instead of an Apple Watch.
Apple, creator of the iMac computer, iPod music player, iPhone smartphone and iPad tablet, moved away from the "i" franchise for its latest gadget. A quick search on the U.S. Patent and Trademark Office's website gives at least one clear reason why.
In August 2012, Fresno, California-based OMG Electronics applied for the iWatch trademark. Apparently, there was a legitimate interest in doing something with it, as OMG ran a crowdfunding campaign on Indiegogo from September to October of that year.
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According to the campaign's description, the company was "raising funds for the development and creation of the ultimate mobile device that has the benefits of a wrist watch."
The effort failed. OMG raised $1,434 of its proposed $100,000—so enough to buy four of the cheapest Apple Watches. Richard Ryan, the attorney named on the trademark filing, didn't respond to a request for comment.
OMG isn't alone. An entity in New York called M.Z. Berger & Co. applied for a trademark on the iWatch name in June 2007. But Swiss watchmaker Swatch successfully opposed the filing a year later, claiming that it would cause confusion with Swatch's registered names.