The 2015 U.S. Masters Golf Tournament tees off on the immaculately pruned greens of Augusta on Thursday with the pre-game talk focusing on the return of Tiger Woods.
Woods is touted as being ready for a major comeback this weekend and bookmakers are giving him more favorable odds than his global ranking of 111 probably deserves. However, Jon Stainer, the U.K. and Ireland managing director of sports marketing firm Repucom, believes rival Rory McIlroy will deliver tough challenges for Woods—and not just on the greens and fairways of Georgia.
"Rory's a hugely marketable young man, 25 years old (and) four major titles under his belt," he told CNBC Thursday. "He's taken golf out of the traditional broadsheets and the broadcast coverage into more of the lifestyle press."
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