Men's Wearhouse CEO. Douglas Ewert, said his company is looking to keep its current customer base while expanding the demographic appeal of its Joesph A. Bank brand.
"The Joseph Bank brand has a very loyal customer, and they respond to the quantity discounts," Ewert said on CNBC's "Squawk on the Street" on Tuesday. But in addition to the discounts, he said wants to give them "additional products to get a deeper penetration into their closet and give them another reason to shop with us besides just buy one get three free."
Ewert said the brand has suffered from a "hyper-aggressive promotional strategy" that the company hopes to slowly wean off throughout 2015. In addition, the brand will introduce new products, fits and styles to give customers more options, he said.