Apple CEO Tim Cook is participating in a charity auction through Charity Buzz, giving the winner a chance to dine with him at Apple Headquarters in Cupertino, California, and to enjoy the use of two VIP passes to an Apple Keynote.
The auction, which launched Wednesday morning, has an estimated value of $100,000. The current bid is already up to $80,000.
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Proceeds from the auction will support the Robert F. Kennedy Center for Justice and Human Rights, a nonprofit organization that works to achieve a "just and peaceful world by partnering with human rights leaders, teaching social justice and advancing corporate responsibility," according to the Charity Buzz website.
See Cook's Tweet here.
Cook has participated in the Charity Buzz auction for the last three years. In 2013, he offered an opportunity to have coffee with him in a lot that went for $610,000. Last year, he auctioned a lunch date, which reportedly sold for $330,001. Proceeds from those auctions also went to the RFK center.
Cook's 2013 experience is one of the two highest grossing auctions on Charitybuzz since the company launched in 2005.