Franchise respondents rated the chain's six-month outlook for its domestic business more negatively than at any time in Janney's 11-year survey history. The group, which represents about 215 U.S. locations, also reported an extremely strained relationship with corporate; that metric also hit new lows.
"McDonald's system is broken," one wrote. "They talk menu reduction to help our people, simplify our menu for customers—but add products to help sales and it does not work. We will continue to fall and fail."