Star Wars is back on the big screen … and going viral on the second screen. The Star Wars: The Force Awakens trailer from Disney is finally here.
After the film's director, J.J. Abrams, and Lucasfilm president Kathleen Kennedy spoke at Star Wars Celebration in Anaheim, California, on Thursday (and spilled a few secrets about the film), they unveiled the trailer.
Much like the first teaser trailer that dropped in November, this trailer has sparked major media and fan attention. The video is currently listed as having "301+" views – meaning that the amount of views is growing at a pace that YouTube cannot calculate immediately.
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Since the release of the original film in 1977, the series has grown into an empire in its own right. With a reported worth of over $30 billion, the Star Wars films are among world's most beloved, with the super-fans to prove it.
Social media users lit up with reaction to the trailer, sending tens of thousands emotionally charged tweets in the hours after the release, according to Topsy.