Not all social media platforms are created equal. And some of them have been considered trendier than others, as people migrate from one to another. We know all that. But what a lot of companies care about more is "where are the rich kids?"
Because it turns out not every social media platform has the same type of wealth represented. Instagram, which is owned by Facebook, is attracting a higher percentage of wealthy kids than its parent company, according to new data.
The founder of one online video company who spoke on condition of anonymity put it more succinctly: "Facebook is for poor people, and Instagram is for rich people." That wouldn't be surprising if you've seen the Rich Kids of Instagram blog or these 24 unbearably rich people on Instagram.
Here is the storyline quantified by Pew Research, which published this data set just this month. Pew said their "data reveals a distinct pattern in social media use by socio-economic status," and "teens from less well-off households ... are more likely than others to say they use Facebook the most."