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Facebook is all about connecting people—and that includes the 2016 presidential candidates, the chief investment officer of Tigress Asset Management said Thursday.

"I think the most interesting thing about the upcoming presidential election—that will be won by the candidate with the best Facebook strategy," Ivan Feinseth told CNBC's "Squawk Box."

Feinseth made the comment a day after Facebook reported quarterly revenue that missed Street estimates, but showed its monthly user base grew 13 percent year over year to 1.44 billion in March. While he could not say how much the candidates would spend on their social media campaigns, he said the degree to which they are engaged with voters on Facebook will be crucial.