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Katy Perry's company has hit a roadblock in carving out its "Left Shark" empire. (Tweet this)
A trademark examiner quashed attempts to register a design for the shark, which became an Internet sensation after the singer's Super Bowl performance in February, The Hollywood Reporter wrote this week. Apparently, Perry's company couldn't prove that a drawing evoked images of the seemingly clumsy blue shark that danced behind the pop star.
Perry's company said it wanted to make "costumes" and "figurines," according to The Hollywood Reporter. The examiner pointed out differences between the drawing of Left Shark and a photo of the Super Bowl performance.
Perry has already capitalized on the sensation and registered the phrase "Left Shark." Onesies and T-shirts in the Left Shark likeness are currently sold on the singer's website for $130 and $25, respectively.
Her lawyers previously issued a cease-and-desist to a designer who had sold 3-D printed Left Shark figurines.