Harley-Davidson is in the second year of road testing its prototype electric motorcycle dubbed Project LiveWire—featured in the new "Avengers" movie—and customer feedback so far has been "unbelievable," incoming CEO Matt Levatich said Monday.
"We've got a fleet of bikes. We've done 6,800 demo rides last year," he told CNBC's "Squawk Box" in an interview.
To the Harley faithful worried about how an electric bike sounds, Levatich said, "It sounds awesome as it is." There's no simulated motorcycle sound added. "It's got this awesome kind of turbine whine to it."
Project LiveWire was unveiled in June of 2014 at an invitation-only event in New York. The prototypes go from zero to 60 miles per hour in less than four seconds. They get about 53 miles per charge, and take roughly 3 1/2 hours to recharge.