If investors are nervous that a market correction is ahead, where should they go?
Ordinarily, the question is not a difficult one to answer. Boring, high-yielding utilities stocks trade like a mix between stocks and bonds, and thus are seen as providing protection in times of market turmoil. But after soaring in 2014 as yields fell, the sector is likely to fall if rates rise this year.
Similarly, little protection can be found in bonds themselves. One of the big concerns for stocks this year is that the Federal Reserve will soon hike rates—a move that should hurt bond prices even more than it hurts stock prices. Gold, too, often trades inversely to yields.
Faced with this predicament, many investors have turned to the stable-sounding consumer staples stocks. Valuations in names like Colgate-Palmolive and Coca-Cola have risen considerably as a result, but that poses a problem.
Noting that Coca-Cola is trading at a forward price-to-earnings ratio of 20, Dennis Davitt of Harvest Volatility Advisors complained that "Coke is priced like a growth stock. Unless they start selling Coke on the moon, I don't know where they're going to see that kind of growth."
Looking at the staples space more generally, Davitt told CNBC that "it's become such a crowded trade that the fundamentals are completely out of line."
The risk is that because these perceived safety stocks are trading at a higher valuation than the market as a whole, they will actually fall more sharply than the market in a correction because the fundamentals may not be there to support the price.
In fact, for Davitt, the "truly defensive stocks are the ones that people are not looking at," like JPMorgan, which safety seekers may be shying away from due to perceived regulatory and other risk. As a result of this shying-away, though, the stock is yielding 2.8 percent and trading in line with (as opposed to above) its historical average price-to-book value.