Analysts say the partial U.S.-China trade deal doesn't touch on thorny issues plaguing both sides, and warn talks could break down again.World Economyread more
Economists polled by Reuters had expected Chinese exports denominated in the U.S. dollar to fall by 3% and imports to decline by 5.2% in September, compared to a year ago.China Economyread more
The U.S. had plans to hike duties on at least $250 billion in Chinese goods to 30% from 25% on Tuesday. Despite the partial trade deal, some banks on Sunday wrote that tariff...Marketsread more
The industry has pulled in $322 billion over the past six months, the fastest pace since the second half of 2008.Marketsread more
A technical recession occurs when there are two consecutive quarters of economic contraction.Asia Economyread more
"Deepfakes" are being used to depict people in fake videos they did not actually appear in, and can potentially affect elections, diplomacy and how markets move, experts say.Technologyread more
Chinese President Xi Jinping warned on Sunday that any attempt to divide China will be crushed.China Politicsread more
Syria's Kurds said Syrian government forces agreed Sunday to help them fend off Turkey's invasion.World Newsread more
U.S. President Donald Trump said that both sides reached a "very substantial phase one deal" that will address intellectual property and financial services concerns and...Asia Marketsread more
Hagibis dropped record amounts of rain for a period in some spots, according to meteorological officials, causing more than 20 rivers to overflow.Asia Newsread more
A spokesperson for the U.S.-backed Syrian Democratic Forces (SDF) has issued a stark warning to the international community.World Newsread more
Personalized marketing — the product pitch or message that really hits its target, the right person at the right time — is the much-discussed ideal in advertising and sales.
The truth is that personalized marketing is, well, mostly marketing today. With modern tools of data analysis, it is becoming increasingly possible to identify customer groups in smaller segments than the big demographic buckets of the past, which filtered by age, gender, income and place of residence. But smaller audiences are still a long way from personalized marketing.
On Wednesday, IBM and Facebook are announcing a partnership to take a step closer to the ideal. The partnership stems from how the companies bring complementary strengths to the lucrative business of data-fueled marketing.
IBM's data analytics business caters to major retailers and big consumer product brands. And Facebook, the social networking giant, does too. IBM's data scientists do a lot of social media and sentiment analysis, but not with the vast laboratory of human behavior and preferences that Facebook has.
"Our clients have urged us to bring Facebook into the equation because it is so important," said Deepak Advani, general manager of IBM Commerce. "Facebook is where consumers spend a lot of their time."
Blake Chandlee, vice president of partnerships for Facebook, said, "We both want to connect people with brands. Our objectives are very much aligned. And we share quite a few major clients."
The partnership is intended to combine data that marketers have on customers — like purchase behavior, responses to a marketer's email campaigns and call center inquiries — with Facebook data including likes, comments and complaints.
IBM's data analytics will then be used to help big brands find and communicate with more finely targeted audiences on Facebook. Mr. Chandlee called this "personalization at scale." And the insights gleaned from analyzing Facebook and other data should also help companies better target consumers in other marketing channels, such as ads on the web and email programs.
Facebook will also be the first company to join IBM's new Commerce ThinkLab. The new lab is a collaborative setting for applied research involving teams from major consumer brands and retailers, IBM industry experts and data scientists, and teams from Facebook as well.
For IBM, the payoff from the partnership is intended to be more revenue for its data commerce business. For Facebook, the incentive, Mr. Chandlee said, is not more ads on Facebook but better-performing ones that can command higher rates.
When it is accurate enough, personalized marketing becomes personal, which raises privacy issues. But Mr. Chandlee emphasized that while Facebook can identify people by their names and email addresses, that kind of information is stripped off before signals about consumer behavior and preferences are passed on for analysis.
"Personal data never flows back and forth," Mr. Chandlee said.