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Maker chief Ynon Kreiz: The real stars are on video sites

Ynon Kreiz, CEO of Maker.
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If you want to know who the big stars of the future will be, you'll have to do a lot more than keep up with the Kardashians.

A whole new crop of video idols is emerging through sites where users can create their own content, and where millennials are turning to brand their own kinds of idols.

Ynon Kreiz, CEO of one such site called Maker, spoke Wednesday of an Internet star known to his fans as PewDiePie (real name Felix Arvid Ulf Kjellberg), who has made his name producing videos of himself playing video games.

Kreiz showed a video of a public appearance PewDiePie made in Singapore, where he was mobbed by adoring fans.