Everyone knows that planning a last-minute vacation is expensive. But booking flights and hotels too far ahead of time can also cost you.
The average hotel stay actually becomes cheaper as the day approaches. Even airfare, which jumps substantially in the two weeks before a flight, tends to be more expensive if purchased too many months in advance, according to new data from Adobe Digital Index.
"The early bird doesn't necessarily get the worm in travel," said Tamara Gaffney, principle research analyst for Adobe Digital Index. "That's counter-intuitive in both hotels and flights."
The study, which is based on over 15 billion visits to major U.S. travel and hotel sites between 2013 and 2015, points to the cheapest times to buy for the upcoming summer holidays. It's too late for Memorial Day, but some of the best Fourth of July buying is this weekend.