Millennials: Who do they think they are? And more importantly, who do we think they are?
Millennials may be the hottest thing for demographers, brand specialists and marketers (this reporter can attest to hearing "is there a millennial angle?" asked in a newsroom). But it turns out there's surprisingly little consensus on who millennials actually are.
A review of various studies, surveys, newspaper articles and demographers' statements provides a wide range of ages that so-called millennials fit into. Based on these analyses, a millennial could be anyone born between 1976 and 2010, a 34-year time span that includes Apple's founding and the IMF's Greek bailout.
That means that depending on who you listen to, someone who was born when "Rocky" was in theaters is in the same demographic group as someone who was born when Sly Stallone was starring in "The Expendables," a movie that inherently poked fun at a bunch of aging, once-were action stars.