The husband and wife team behind a breakout small business that got its start on Etsy said they would consider selling on Amazon.com if the e-commerce giant creates a handcrafts shop—even if it meant forking over a bigger cut of their sales.
"If it means more eyeballs on the business, it could be a phenomenal thing, and we could keep scaling in the crazy way that we are," Grace & Lace's Rick Hinnant said on CNBC's "Squawk Box" last week.
Hinnant and his wife, Melissa, started the clothing and accessories company in 2011 and later found funding on "Shark Tank."
In 2012, its first full year of business, the Grace & Lace brand brought in $850,000 in sales, almost entirely through its Etsy storefront. By the end of last year, annual revenues had soared to $5.9 million. The Hinnants project they'll hit $10 million in 2015.
While Etsy charges just 3.5 percent commission on items sold through its platform, Amazon takes a 15-percent cut on clothing and apparel, although it could charge significantly less to at-home artisans.
Meanwhile, Amazon is preparing to launch its own online crafts store called Handmade. According to a report in The Wall Street Journal, the company has begun courting some of Etsy's top sellers.
The news piled more pressure on shares of Etsy after the company recently reported a $36 million loss in its first earnings report as a public company. The stock is down about 17 percent since the announcement.
Etsy also reported it attracts about 21 million buyers, compared with 280 million active accounts.