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McDonald’s: 60 second breakfast or you get FREE food

Fast food customers know sometimes the drive-thru just isn't that speedy.

But there may be good news for the time pressed: some McDonald's locations are guaranteeing speed at breakfast...and they're putting free food on the line. (Tweet this)

Nutritional information is printed on the wrapper of a McDonald's Egg McMuffin in San Rafael, California
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Nutritional information is printed on the wrapper of a McDonald's Egg McMuffin in San Rafael, California

As part of a new 60-second guarantee that began Monday, guests at restaurants in the New England states (excluding Fairfield County, Connecticut) will get a timer once they pay for their breakfast. If they do not receive their breakfast within 60 seconds, they will get a coupon for a free sandwich on a future visit. The promotion will last until the end of August, wrote company spokeswoman Lisa McComb in an email.

Other locations have tried similar promotions in the past. Last summer, a separate promotion offered McDonald's customers at participating South Florida restaurants free food if their lunch did not arrive within 60 seconds after paying for it.

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Improving speed and accuracy are key goals for McDonald's as it continues its turnaround attempt.

As part of this effort, the company is testing a simplified drive-thru menu board, which will slash the number of items listed by half in favor of featuring its most popular items.

Read MoreMcDonald's tackles drive-thru's oldest problem

A separate initiative at the chain attempts to cut down on drive-thru order mistakes. The new program called "Ask, Ask, Tell" instructs drive-thru crew to repeatedly verify the correct order at three separate times (when a customer orders, pays and receives a meal) to improve accuracy.

Currently, about 70 percent of McDonald's sales occur via the drive-thru, highlighting just how important it is for McDonald's to put the "fast" back in the fast food drive-thru.