Success for the live-streaming event will come from the ability to deliver a high-quality experience to streamers and to reach a larger audience, the two executives said. Re/code reported that CBS will be in charge of the production for the game.
"It is not by happenstance that this is a game from London in a 9:30 [a.m.] Eastern Time zone, which is prime time in China and other parts of the world," said Rolapp.
"Reaching globally in a frictionless environment becomes very, very important, and Yahoo has proved that they are able to do that."
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Cahan said that Yahoo currently has more than one billion monthly users.
"What I'd say is with every platform shift, we think the NFL has played a really big part of it," said Cahan.
"I think the NFL will help us lead the way there, and hopefully we'll have more of it to come."
Yet, it might be hard to have more of those games in the near future as most are locked with TV networks until at least 2022, according to Re/code.