College is the holy grail for many parents contemplating their children's future, and it seems even rising tuition can't dent that faith.
But it can affect parents' plans to pay for college.
A survey released Tuesday by Discover Student Loans found that while 95 percent of parents view a college education as somewhat or very important, 25 percent of parents do not plan to help their child pay for college, up from 19 percent in 2013. (Tweet this) And almost half (46 percent) said their children should fund at least some of the cost of college.
Parents were also more inclined to limit which college their child attends based on price, with 48 percent saying they would go that route, up from 44 percent in 2014. And 44 percent said their child's choice of major would affect their willingness to help with college costs, up from 33 percent a year ago. (Tweet this)
"Parents are more and more inclined to consider the financial elements in selecting a school. That has consistently been increasing," said Andrew Hopkins, vice president of Discover Student Loans. "We see that as reflecting the ambivalence around what is an important and significant investment for the family."