While the wearables market has recently expanded amid the launch of the Apple Watch, Misfit's Sonny Vu said Tuesday that wearables in general need to be easier to use.
"You need to make it really easy [for users]. Just a touch of a button and it turns on your lights, [for example], instead of having to go to your app," the wearable product maker's CEO said in a CNBC "Squawk Alley" interview. "[The market] definitely in a transition phase where one of the most important things is to find more utility out of the wearables going beyond just sensing."
Vu made his comments one day before another wearable company—FitBit—has its initial public offering. Earlier on Tuesday, the company raised its IPO price range from $14 to $16 a share to $17 to $19, it said in a regulatory filing.