Trump said he doesn't see a recession after the bond market spooked investors and the Dow suffered its worst day of the year last week.Marketsread more
Americans now say they approve of free trade by 64%-27%, a margin of better than two to one. That's up from 57%-37% early in Trump's presidency, and 51%-41% near the end of...Politicsread more
Stocks in Asia edged up Monday morning as U.S. Treasury yields bounced higher after plunging last week which sent markets into a panic.Asia Marketsread more
Beijing wants to use reforms to support a slowing economy.China Marketsread more
Trump said Cook made a "good case" that it would be difficult for Apple to pay tariffs, when Samsung does not face the same hurdle because much of its manufacturing is in...Technologyread more
The yield on the benchmark 10-year Treasury note briefly fell below the 2-year rate on Wednesday, a phenomenon in the bond market known as yield curve inversion, which is...Marketsread more
Despite aggressive strides, Waymo needs one thing before their self-driving cars become a seriously useful transportation system: people. We talked to the ones closest to it.Technologyread more
The hearing will now begin next Monday to allow time for the completion of a previous trial that revolves around former 1MDB unit SRC International, a Kuala Lumpur High Court...Asia Newsread more
"I don't want to do business at all because it is a national security threat," Trump told reporters.Technologyread more
Trump's is due to visit Copenhagen early next month, when the Arctic will be on the agenda in meetings.Europe Politicsread more
The MacBook Pro recall and its subsequent ban from flights underscores the increasing brand risk from problems with lithium-ion batteries.Technologyread more
As if the ongoing streaming takeover isn't enough, it turns out that even when people are watching TV, they're not really watching it.
A New York Times magazine article on Sunday chronicles Comedy Central's ongoing transformation from a cable channel with "a guy yelling at you" to an integrated media machine with 4.2 million YouTube subscribers and 1.3 million Twitter followers.
But, as Comedy Central is learning—Viacom, the channel's parent company, saw a 6 percent drop in advertising revenue in the first quarter of this year—and many other channels are fearing, viewing figures aren't all they're cracked up to be.
It turns out that even though a quarter of all television content is consumed live, it may not really be worth it—because people aren't watching the ads.
According to data from alphonso, mobile device usage peaks during TV's prime-time hours, and spikes coincide exactly when programs break for commercials. The bummer for advertisers is that while they're paying thousands for eyeballs on the screen, people are pulling out their device right when the ads come on.
"Every 15 or 20 minutes, right when there's a commercial break on TV, you just see this massive peak in [mobile] activity," said Ashish Chordia, founder and chief executive of alphonso.
That means that even if Nielsen ratings—the industry standard for selling advertisements against a program—say that a million people watch a show, a lot of them are essentially shutting their eyes to the ad breaks.
"The more tech products you have in the house and the more screens is a concern" for advertisers, said Brad Adgate, head of research at Horizon Media. "What the Nielsen meter can really measure is if you've changed the channel."
Mobile devices and tablets are becoming more common in the living room—up 45 percent year over year, according to some estimates—exacerbating the problem.
Not surprisingly, the company that provided the data sells a solution. Alphonso's business is providing cross-platform advertising solutions to capitalize on viewers who tune out during the commercial breaks. The system is "the largest corpus of commercials" in the world, Chordia said.
Read MoreWhy TV reruns still matter
Using a mixture of audio, image cognition and partnerships with hardware system creators, alphonso knows what you're watching and can bring up ads to reinforce what you're not watching on TV. So if you tune out for the latest Ford TV ad, alphonso can put a pop-up in the mobile phone game you're playing during the commercial. Alternatively, it can show Chevy's latest deal, depending on which competitor pays for the service.
It's people watching sports that engage the most in cross-platform usage, according to alphonso's data. That's not super surprising really—a lot of people watching LeBron James jam over Steph Curry will want to know the height differential (it's five inches). People watching college basketball are the most likely to be on mobile while watching live TV, followed by viewers of ESPN's "SportsCenter" and NBA games.