Can Lynn Tilton's social media crusade work?

Lynn Tilton's Instagram page
Source: Lynn Tilton | Instagram

The private equity industry usually lives up to its name by keeping business intensely private. Lynn Tilton is not the average private equity executive.

The brash founder of Patriarch Partners, she has mounted an aggressive social media campaign over the last year as her private investment firm has become embroiled in back-and-forth lawsuits with the Securities and Exchange Commission over alleged investor fraud. Tilton also faces a related lawsuit from two former investors, which she contests.

Sometimes Tilton sounds like a politician, crowing about the jobs she has saved by providing financial lifelines to troubled companies.