The fast casual burger chain is also launching a jerky milkshake with barbeque, maple syrup and hickory spice flavors that comes with one or two Slim Jim sticks—depending on the size of the milkshake.
Wayback's bug-infused shake originally began as an April's Fool's joke this year to generate buzz. But the response was so positive when Wayback tested the item briefly on Long Island that the chain decided to actually add it to the menu for a limited time.
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"We had it for two hours. There were people lined up to try it," said John Eucalitto, president at Wayback Burgers, in an interview.
The current concoction is the result of testing about 20 to 30 different variations with five different flavors of cricket powder. In recent years, crickets have generated buzz as a high-protein alternative to animal sources, which create a larger carbon footprint than their insect alternatives.
The powder itself is not strong tasting, says Eucalitto, adding he thinks the shake tastes "great."