Sony has launched a crowdfunding site to finance employees' business ideas, in a bid to bring back innovation to the Japanese electronics giant once known for its market-leading products.
The site, called "First Flight," launched on Wednesday. It currently has one project being crowdfunded, which has raised roughly half of the hoped for 5 million yen ($40,700).
The product is called Huis. It's a remote control that allows users to control a number of electronic devices in the household. The display of the remote is customizable depending on what device you have and it uses an e-ink display—similar to that used in Amazon's Kindle.
It has 51 days to raise the full amount and if the project does not reach the funding goal, the product won't go into production.