Although lots of people like technology and fashion, the two don't always mix. After all, no one wants to resemble a well-dressed robot.
With many tech wearable devices becoming available to consumers, including smart watches and fitness tracking devices, the demand for gear to accessorize with clothes is becoming more important—especially to females. According to a study by The NPD Group, women outnumber men among prospective buyers of wearable devices, and are more likely to use smartphones for just about everything.
The landscape paves the way for designers like Rebecca Minkoff, an accessories and apparel designer who has recently launched a smart jewelry collection for her fashion-forward clients. The combination of high fashion and high technology is targeted at those who want to be plugged in, and in vogue.
"Our consumer has her phone in her hand all the time," Minkoff told CNBC's "On the Money"in an interview. "She's in touch with technology. It would only make sense for us to communicate to her in a way she receives information."
She added that there was an additional incentive that can help alleviate a very modern etiquette problem.
"We wanted you to be able to have a meeting or go out with your family and not constantly have you look at your phone," Minkoff added.
Uri Minkoff, the designer's brother works alongside her as cofounder and CEO of the company, said the theory behind the tech-focused accessories was to given women something stylish to wear, and would be seen as tech-savvy.