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Cramer game plan: Oh my! Earnings are a minefield

It may not have felt like it on Monday, but Jim Cramer considers this week to be a minefield. The market will be completely overloaded with earnings information, and he is gearing up to stop, look and listen to all of the action.

"Remember that the professionals listen to every conference call, check every model, and do deep dives on every quarter, which means that unless they get up at 4 a.m. and work until 11 p.m.—they simply don't know enough to make proper assessments about what should be bought and what should be sold," the "Mad Money" host said.

So, what should investors keep their eye on for the week? Cramer went down the list of what he will be watching.

Tuesday: Apple, Microsoft, Chipotle

Apple: Just 10 days ago this stock was gripped with fears about China that a huge chunk of buyers could have been margined out of the stock market, and therefore is less likely to migrate to the iPhone 6. If that is the case, Cramer expects a shortfall, but not this quarter.

That is exactly why Cramer warned not to trade based on headlines of Apple. Instead, wait to hear commentary about July in China and look for commentary about next-generation products that are not yet expected.

"My advice on Apple, including those of you who foolishly sold the stock when it temporarily pierced the moving average below $119, is to hold Apple until it becomes expensive, which is a lot higher than where it is right now," Cramer said.





Microsoft: Can this company really achieve its huge ambitions of being a cloud company? It's ahead of IBM at the moment, but really how much? This is the chance to find out. Cramer found its last quarter to be pretty awesome, yet the stock did nothing because it's tied to the declining use of personal computers.

Chipotle: This stock has jumped almost 12 percent in the past two weeks, and Cramer suspects that when it reports Tuesday, it could have some supply-chain issues. So, while it has had a lot of buzz about same-store-sales growth and international expansion, Cramer is still suspicious.

"Either way, the risk reward's been made more perilous by Chipotle's recent run," he said.

Wednesday: Boeing, Coca Cola, American Express, Qualcomm
Boeing:
As it will be the last conference call for its current CEO, Jim McNerney, Cramer expects that this quarter will be strong and he will be doing some buying of Boeing if it dips ahead of the quarter.

Coca Cola: Cramer thinks Coke could surprise investors with its ability to control expenses.

American Express: While the stock could be due for a bounce, Cramer still thinks it doesn't have a handle on things.

Thursday: Caterpillar, McDonald's, Amazon, Starbucks, Eli Lilly

Caterpillar: It's had some impressive cash flow, but it is still attached to big mining and oil projects that are being cancelled left and right.

McDonald's: Cramer really likes the risk reward on this stock. Its new CEO, Steve Easterbrook, is leading the way for a turnaround overseas, even while franchises in the U.S. struggle. However, Cramer thinks that this chain can be fixed and investors can collect a great dividend while they wait for that turnaround.

Amazon: Considering the massive amount of love it has received from analysts lately, Cramer thinks the quarter is bound to be darned good.

Starbucks: The stock has been hurt by the strong dollar. Cramer considers this one to be expensive for the short-term, brilliant for the long-term. He recommended waiting and seeing what happens after its monster run.

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Friday: Biogen, American Airlines
Biogen:
Cramer is interested to hear what both Eli Lilly and Biogen have to say about their Alzheimer's treatments. There could be something there for Biogen, and it will be an Alzheimer's duel between the two.

American Airlines: If it talks about tighter route structuring and lesser competition than a few months ago, Cramer's buying Delta.

Clearly, this week will be a busy one, and Cramer reminded investors on the importance of listening and analyzing. This will be one week where it will be critical not to make snap judgments. Instead make it a week for learning, not a gambler's paradise.

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