We know Amazon.com's Prime Day last week was big. Just how big may become clearer in the company's Q2 earnings report Thursday afternoon.
Piper Jaffray analyst Gene Munster predicts the one-day sale celebrating Amazon's 20th anniversary added 2 percent to unit growth for the current quarter (Q3). Michael Pachter of Wedbush Securities estimates that $1.2 billion in revenue came in the door on July 15.
Despite becoming the butt of Twitter jokes due to products quickly selling out and an abundance of Tupperware deals, Amazon said customers ordered 34.4 million items, more than its biggest ever Black Friday.
Investors will be looking at Amazon's third-quarter forecast to see the impact.
Kindle readers, diapers and limited edition releases of "Breaking Bad" all flew off the virtual shelves. Because the deals were only open to $99-per-year Prime subscribers, the campaign was as much about bringing in new members as it was same-day sales.
"We continue to view Prime as one of the most important drivers of growth for Amazon and believe that this campaign will only strengthen its perceived value among consumers," Munster wrote in a July 16 report. He has the equivalent of a buy rating on the stock and a price target of $520, 6.5 percent above Wednesday's closing price or $488.27
In the Seattle-based company's second-quarter earnings report, analysts expect to see 16 percent revenue growth to $22.4 billion, according to a Thomson Reuters survey. Analysts expect 16 percent growth in the third quarter as well to $23.9 billion, though Amazon typically provides a fairly wide range in its forecast.
One thing hasn't changed: CEO Jeff Bezos is still shunning the virtues of profitability. The company is expected to lose 13 cents a share, following a loss of 27 cents a year earlier.