YouTube is taking a bold move toward a new kind of original content, with a big hire from traditional television, MTV's Susanne Daniels. Wojcicki explained what the future of premium content will look like on YouTube:
"We were really impressed with the work that she did at MTV. And we think she's really familiar with our demo and really familiar with YouTubers, and that she's going to help us take some of her knowledge from developing content and grow it even more on YouTube," Wojcicki said.
Wojcicki says her strategy with originals isn't about creating a specific type of TV show or documentary, like Netflix creates. Rather, she's trying to keep YouTube's content creators happy. And with big YouTube stars, like comedy duo Smosh, selling a movie directly to fans starting this week off YouTube, it makes sense that Wojcicki would want to find new ways to profit from the success created on her platform.
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Wojcicki said when YouTubers say they want to do more, her team will go to them and ask "What's something you've always wanted to do? Have you wanted to do a scripted comedy?" or maybe there was a movie or something that they've always wanted to do. And so then we can work with them and find a way to make that happen."