"If we end up seeing more erosion in the so-called multichannel [cable and satellite TV] bundle, quality will win out," he told CNBC's "Squawk Box."
"While the business model may face challenges over the next few years, long term for ESPN ... they'll be fine. They have pricing leverage, too," Iger said. "Disney [Channel] is another ... brand and product that could be sold directly to the customer."
Disney owns ABC television and ESPN, theme parks and resorts, and movie studios under the Walt Disney Pictures, Pixar and Marvel banners.
"Technology is the most disruptive force that so-called traditional media ... is facing," he said.
"[But] we decided to view technology as a friend, not a foe," he continued, to bring better customer experiences across all of our businesses from making media look crisper on HD televisions to mobile and online viewing apps to enhanced attractions at theme parks.