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Lay's four bold new potato chip flavors went on sale this week, and some brave souls at CNBC put them to the test.
The new flavors hit store shelves Monday. They include Greektown Gyro, New York Reuben, Southern Biscuits and Gravy, and Wavy West Coast Truffle Fries.
The chips were part of Lay's "Do Us A Flavor " contest. The company said it accepted millions of submissions from potato chip fans and chose the four new flavors from the suggestions.
Consumers can vote online for their favorite new chips, and whoever submitted the winning flavor stands to take home a $1 million grand prize. Voting began July 27 and runs until Oct.18.